Case study
HSBC
HSBC needed a new knowledge management strategy and online tool to improve collaboration and encourage a culture of knowledge sharing and continuous learning. After a thorough RFP process, they chose HighQ鈥檚 platform to help them achieve their objectives.
The challenge: Moving to a world of more collaborative working
The legal function at HSBC comprises approximately 1,300 people spread across 46 countries, so maximizing the collaboration and effectiveness of their working practices is a top priority. As is the case with many businesses where many people are under multiple pressures, a key challenge is persuading people to share details of their individual work more transparently to make the business of the wider enterprise more productive.
To respond to this pressure, the department needed a new knowledge sharing system and tool, explains Jessica Magnusson, global head of legal knowledge.
The solution: A new global knowledge hub
Magnusson began a review of the legal function鈥檚 existing practices in late 2015 and found the bank鈥檚 legal team was using several different platforms for knowledge management. It was clear that having one, global platform鈥攁 knowledge hub鈥攃ould help all collaborate more effectively. 鈥淎fter a review of four different systems, we decided to go with HighQ, which was already used by one of the legal teams. Our senior stakeholders were engaged in the process and fully endorsed the decision,鈥 she says.
鈥淟awyers were invited to participate in working groups, representing each business line and specialist team. They came up with their legal know-how structure and we then built and tested it with them,鈥 she explains. 鈥淥ur focus was always on the relevancy and 鈥榝indability鈥 of content, so the ability to tag items with metadata was also important.
鈥淲e took a phased approach, and about a year later, all the teams鈥 knowledge sites were built and launched. To signal a knowledge site launch, lawyers were invited to WebEx meetings and demonstrations.鈥 As she says: 鈥淏ut just because you provide people with new tools, that doesn鈥檛 mean that they automatically start using them. You have to work with your users to establish and encourage a knowledge sharing culture and constantly remind them of the benefits.
鈥淢y big piece of advice is to start small,鈥 she says. 鈥淔or example, one of our working groups has now achieved a critical mass, as they agreed early on to develop and share know-how on the knowledge hub. One or our biggest champions picks one topic out of the knowledge hub each week and actively challenges others to follow his example.鈥
In addition to finding and sharing more content, a related benefit is that employees around the business are contacting one another more frequently in person when it may be beneficial to dig deeper into their individual knowledge stores.
鈥淲hen you have found a piece of know-how, you can also easily connect with the person who created or updated it. So, the result could be something even better, or more targeted, than the content as it stands,鈥 she says.
Another cool feature is the internal blogging 鈥 something that HSBC calls the LegalNet thread (inspired by one colleague鈥檚 experience of the famous Mumsnet website). Using LegalNet is a quicker way of sharing and posting questions. But getting colleagues to routinely 鈥渓ike鈥 and 鈥渃omment鈥 on blog posts, as they might on their chosen social media channels, is likely to be a slower process.
The result: Faster access to more focused and fine-tuned content
In addition to managing the latest legal updates, the legal knowledge management team at HSBC is also responsible for ongoing technical training.
One benefit is that the bank can also invite external contributions to its hub 鈥 such as from outside counsel 鈥 and that鈥檚 particularly useful when it comes to advertising training events and keeping law firm updates in a searchable system.
鈥淎 law firm can update us with their information directly. We entered all our training programs into the training calendar, and we鈥檝e invited law firms to do the same with the courses they offer globally,鈥 says Magnusson. 鈥淎nyone can see at a glance what鈥檚 available to them in their local region.鈥
It鈥檚 another small example of an efficiency saving flowing from smarter sharing of information in general.
鈥淎lthough it鈥檚 difficult to quantify those benefits numerically, we鈥檙e already using the reporting capability to monitor knowledge contributions.鈥
鈥淲e are keen to expand beyond the business of knowledge, training, and templates into the underlying workflow and project management capabilities.鈥
In the meantime, the big thing lying in the future of this legal department is a world of more efficient and mutually beneficial collaboration.
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